Marketing genius or deception

The first image leads you to believe that there are 140 calories which is not such a big deal. Not too bad for 1 serving or 2 cookies.

But as peel the flap you see 290 per pack or 140 per serving and you have two servings per container.

Its not unusual to claim multiple small servings. But to conveniently hide it behind the flap is new for me. I know its in the fine print but generally we just glance at the number.