YouTube TV Reigns as Cord Cutting King.
YouTube made the right moves acquiring NFL Sunday Ticket while already leading the pack. This will pay off in the long run. Being one the most functionally mature platform at a premium price they hold a market share of 30 percent. This tells us customers are not shying away from paying more for bundled cable as long as they have a rich user experience.
Launched in 2017, YouTube TV’s blend of over 100 channels, unlimited DVR, and features like NFL Sunday Ticket integration has propelled it to 8 million subscribers nationwide, (now a old number but the most recent one we have) making it the undisputed leader in the live TV streaming market. Many expect YouTube TV to become the largest provider of live TV in the United States, even when counting cable TV.
Disney seeing the importance of NFL is trying to win a stake or partner with the NFL network, NFL+ and possibly even RedZone. I bet they will try and bundle the upcoming ESPN flagship, ESPN+ and NFL redzone as a value proposition.
Inspite of being the first mover and the first one to (sort of) truly unbundle cable, Sling (second on the list) has less than under 10 percent market share. Their reputation marred by their sluggish app and an unreliable service which fumbles a lot during key events. The gap between the top two players is twice the market share of the second.
Hulu live and Fubo are last on the list and are both under Disney now.
Read the article below -
The survey also found that 41.6% of respondents didn’t subscribe to any live TV streaming service, opting instead for on-demand platforms or free over-the-air broadcasts—a reminder that not all cord cutters are flocking to paid subscriptions.